Notice: the WebSM website has not been updated since the beginning of 2018.

Web Survey Bibliography

Title Multi-Language Multi-Continent B2B Community Panel: How B2B research can effectively span the world
Year 2012
Access date 28.03.2013
Abstract

How B2B panels can successfully thrive in the international sphere of online research is explored in this presentation. Learn from Texas Instruments about leveraging the power of a community panel to maximise research among a relatively small target market. Case studies demonstrate the pros and cons of a B2B community panel as well as the considerations for doing research in multiple continents. Learnings about conducting community panels within South America will be the focus taking language, culture and technological aspects into account when designing and managing a community panel. 

Access/Direct link

ESOMAR Homepage (abstract) / (full text)

Year of publication2012
Bibliographic typeConferences, workshops, tutorials, presentations
Full text availabilityAvailable on request
Print